The Science of Service: Turning Experience into Measurable Business Impact
In NASCAR, success isn’t just about the driver. It’s about the team — the crew, coordination, telemetry, and precision that enable the driver and car to run at peak performance lap after lap. At WhyData, we found the same truth in an unexpected place: beer distribution. Working with a top Anheuser-Busch wholesaler, we set out to answer a deceptively simple question: How does service impact business performance when you don’t even touch the end customer? A Market Without Direct Contact This...